About Us
Mission Statement
Ordinary Generation exists to create apparel that reflects a life of discipline, restraint, and faithfulness under God, vowing to reject excess, resist spectacle, and recover meaning through the ordinary course of obedience.
Vision Statement
We envision a generation that prioritizes faithfulness over fame, substance over spectacle, and identity rooted in Christ rather than culture.
Ordinary Generation seeks to be a subtle, consistent presence, forming people who live deliberately, dress intentionally, and pursue obedience throughout the ordinary rhythms of life.
Core Values
- Christ-Centered Foundation- We affirm that Christ, fully God and fully man, was not born of ordinary generation and is the foundation of our faith and the reason discipline and obedience have meaning.
- Discipline- We value consistency over motivation and long obedience over short-lived enthusiasm. Discipline is not self-improvement, but faithfulness practiced daily.
- Restraint- We reject excess, noise, and unnecessary complexity. Everything we create must serve a purpose.
- Integrity- We value honesty in design, production, communication, and pricing. We refuse manipulation, false urgency, or performative branding.
- Identity- We believe identity is received, not constructed. Our work resists trends driven by validation and affirms faithfulness without applause.